3 Reasons Why the Health Club Industry is Booming
According to the International Health, Racquet, and Sportsclub Association (IHRSA) 2018 Global Report, global health club industry revenue totaled $87.2 billion in 2017, with more than 201,000 clubs serving 174 million members. Plus, statistics show that within that space, the boutique fitness industry is absolutely booming – the IHRSA reported in 2016 that boutique studios constitute 42 percent of the U.S. club market, double of what it was in 2014. Considering that Tough Mudder Bootcamp, a boutique fitness experience, taps into an instant customer base of more than 3.5 million people (and yielded 21 billion media impressions in the last year), it’s clear that the brand continues to make a sizeable impact in the fitness space.
So, what exactly is driving the health club industry, and how does Tough Mudder Bootcamp fit into the picture? Here are several things to consider about the industry and how the franchise investment with Tough Mudder Bootcamp can yield high ROI.
Advanced fitness-tracking technology
In today’s plugged-in society, it’s easier than ever to track fitness progress and goals. Even the smartphones people carry around in their pockets every day can offer insights into day-to-day activities. Just as people are becoming more aware of the food they put in their bodies, they’re becoming more attentive to how active their lifestyles are. This is pushing people to think, “How can I do more and be better?”
Enter Tough Mudder Bootcamp. Through the power of community, people are pushed to transform their lives, change their bodies and ultimately be the best versions of themselves. The experience includes progress tracking through a partnership with Myzone that allows members to receive heart rate data and performance metrics delivered in real time through the franchise’s wearable heart rate based system, ensuring people are getting the most out of every workout.
Technology is seamlessly integrated into the client experience overall. Each Tough Mudder Bootcamp class has screens at each workout station that allow the client to follow along no matter their fitness level and enable coaches to focus on providing individualized feedback.
More bang for your buck
Gym value proposition is becoming increasingly important for today’s fitness-minded consumer. According to Forbes, there are two segments of the fitness industry that are responsible for growth in membership, one being “high-value, low-price” gyms. After all, health clubs shouldn’t just be a one-trick pony – it’s important to ensure members can feel good about the equipment, classes and amenities they’re paying for.
At Tough Mudder Bootcamp, the franchise’s 45-minute HIIT (high-intensity interval training) classes equal less than $10 a class with an unlimited membership. All classes are drop-in ready and feature the finest equipment, best tunes and an upbeat community. Each studio provides expert coaching, snacks for sale and more so that members can feel excited about the entire experience.
The power of community
Event racing and obstacle courses aren’t new to the game, but they remain a major player in the fitness industry. Through the power of teamwork, competition and personal accomplishment, these events have evolved over the years to ensure there’s an event fit for every level. This is where the gyms come in – it’s no question that people need to train for these events, and with a unique concept like Tough Mudder Bootcamp, people can experience HIIT for the first time or incorporate it into their event training.
Click here for more information on the Tough Mudder Bootcamp franchising opportunity and its territories available across all 50 states.