Tough Mudder Bootcamp Flexes Franchising Strength in First Year of Growth Strategy
In business and in fitness, there’s no obstacle that Tough Mudder can’t tackle with teamwork. That attitude has extended into business as well, as the brand recently unveiled amplified franchise growth plans for its Tough Mudder Bootcamp gym concept.
After marking the milestone of its first franchise opening in spring of this year, the concept’s accelerated growth strategy builds on the momentum of its exceptionally prosperous first year in franchising, in which it sold over 30 units, including a 10-unit deal. Tough Mudder Bootcamp projects inking up to 100 agreements in markets across the country by the end of the year. With several new openings already on the horizon, including a Las Vegas location set to open in September and a Houston location in October, Tough Mudder Bootcamp is on track to open new studios on a monthly basis by 2019.
“There is so much equity in the Tough Mudder brand that we knew we had to create a gym concept equal to the passion consumers have for the concept’s namesake,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “Tough Mudder Bootcamp is in a category unto itself offering drop-in ready, team-based workouts with coaches that motivate and inspire with a specific combination of unique workout routines.”
In addition to the agreements in place to open new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion. Initially, these include Atlanta, Dallas/Fort Worth, Charlotte and Phoenix, with more than 2,000 franchise territories available across the United States.
The bootcamp concept creates an opportunity to welcome millions from the Mudder Nation, and millions more seeking a team-based group fitness class, into the Tough Mudder experience 365 days a year. From individuals just getting started on their fitness journey simply seeking to drop into a class to longtime fitness and Tough Mudder race enthusiasts, our concept is accessible to individuals across all physical abilities and skill levels. All members can challenge themselves in attaining their personal goals with the encouragement and accountability of a team.
As the fitness boot camp concept continues to rapidly expand into key markets across the United States and abroad, Tough Mudder Bootcamp is actively seeking qualified franchisees passionate about fitness and entrepreneurship to join its system to bring the Tough Mudder Bootcamp’s tribe-building mentality to their local communities. Ideal franchisees include thought leaders and investors with a strong understanding of the Tough Mudder brand power and those eager to become early adopters of an emerging franchise concept that’s backed by a 100 million-dollar brand name.
In addition to having the full range of perks as an emerging franchise, including access to leadership, franchisees are granted unprecedented brand awareness and unparalleled support from the starting line, including planning, opening, ongoing marketing and employee training. Tough Mudder Bootcamp currently has thousands of franchise territory opportunities available in major key across all 50 states as well as territories internationally.
For more information about the Tough Mudder Bootcamp franchise opportunity, please click here.